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Send a new unique email to subscribers every week of the campaign.Try to get fans who were not already on the mailing list to join by promising that every subscriber would receive love letters directly from The Dateable Weapons.Send emails to subscribers written from the point of view of The Dateable Weapons.

TL DR overview of what our strategy was for the Boyfriend Dungeon Kickstarter: Even if you are not launching a Kickstarter, most of these tips can be applied to promoting your own game. The following post deconstructs the email marketing tactics that were deployed during the campaign. Victoria then took that strategy and did the hard work of writing and publishing the emails through their Mailchimp account. Together we developed a month-long strategy for their mailing list. I worked directly with their incredibly talented and diligent community manager, Victoria Tran.

I was honored to be given the opportunity to be a consultant for their Kickstarter to help them develop their email marketing strategy.

Boyfriend Dungeon Kickstarter: Week 1 Social Stats.

Years in the making how kitfox games played the long game with Boyfriend Dungeon hype.

For more information, check out these deconstructions that were written by the team. The team executed on so many levels and in so many channels it was a truly magical thing to behold. The game was funded within hours and when the Kickstarter ended 30 days later it earned 4x its initial goal. The Boyfriend fever even reached as far as general interest magazines like Gentleman's Quarterly. The Kickstarter took the internet by storm and went totally viral on social media.